1. How many times a year do you check your keywords, and if they are still relevant to your web pages?

Monthly.
Quarterly.
Hardly ever.

2. How often does your company publish a blog post?

6+ times a month.
0-4 times a month.
Very rarely... if ever.

3. How many times a week are you posting on social media?

Facebook: 5x, Linkedin 5x, Twitter 14x
Facebook 1x, Linkedin 1x, Twitter 3-5x
Not much, really. If at all.

4. What best describes your paid media strategy?

Optimised consistently, with A/B tested ads
A few sporadic ads across social media and Google.
We haven’t put the time or budget into paid media.

5. How frequently do calls-to-action appear throughout your website?

Every website page has a goal call-to-action.
They appear sporadically across the website.
Once or twice across the website, if that.

6. What is your average (approx) landing page conversion rate?

10+%
Under 10%
We don’t use landing pages.

7. What best describes the forms across your website?

They request more information as leads become warmer.
They are similar across the whole website.
They’re on the contact page… I think.

8. How much time and effort do you put into your content offers?

We create fit for purpose resources and guides for each of our target audiences.
Our resources and guides are designed well, and contain useful hints and tips.
We rarely, if ever, produce guides and content for our target audience.

9. Do you chase up your leads via email?

Automation handles the first touchpoints. The most interested people are then referred to a salesperson.
We track the user across the website. When we think they’re ready, we’ll call them.
Our sales team sends an email or makes a call straight away, whether it's a new or returning lead.

10. Do you use email automation workflows?

Consistently.
Sometimes, particularly for campaigns.
No.

11. How well is your data segmented — do you know which leads are warmer than others?

Yes. We have separated our contacts by stages such as leads, subscribers, and opportunities.
We still use spreadsheets, but we have additional columns such as their job role and seniority.
We use spreadsheets, which makes it difficult to keep track of all our data.

12. How often do you check in with your reporting software?

Once a week, with a full overview report at the end of each month.
At the end of each month.
Sometimes.